A/an _____ is a document provided to potential external vendors allowing the vendor to compete with a proposal.

A/an _____ is a document provided to potential external vendors allowing the vendor to compete with a proposal.

Answer: Request for Proposal (RFP)

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Answer: Richness

Compared to traditional goods, digital goods have

Compared to traditional goods, digital goods have

Answer: Greater pricing flexibility

Selling the same goods to different targeted groups at different prices is called

Selling the same goods to different targeted groups at different prices is called

Answer: Price Discrimination